I dreamt I went to work.... unshaven. Dun dun DAAAAH! [lightning/thunder SFX]
So. About that atheist billboard at the Lincoln Tunnel.
I give it thumbs down. I was comfortable with the good without god ones, and the you're not alone ones. They seem narrowly tailored to appeal directly to non-believers. And if believers take offense at that, that's just too bad.
Although AA is trying to spin "You KNOW it's a Myth" as though it too is appealing only to those who do indeed know it's a myth, I think the phrase is clearly confrontational to people who don't know that. It's on par with You KNOW you're going to Hell. And while clearly there are provoking billboards of that nature, I don't think it's helpful to stoop to that level.
The CFI bus ad skates pretty close to the edge, too, I think. More importantly, I'm not sure how effective it is likely to be. I'd rather it just had the slogan, and a bigger CFI logo and link for people who want to know more. The slogan's a good one, and I think it would be valuable to just have it out there, like 'Be kind to animals' or 'Have you hugged your kids today?' or 'Gnothi Seauton'. I'm not a huge philosophy fan-boy, but surely those would be an improvement over ads for the Double Down.