"In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17"
I luuuurve the CSM's take on it:
"Pepsi has redesigned its Diet Pepsi can as a tribute to attractive women, a group of people who have been historically underrepresented by carbonated-beverage-can shapes.
Like the ordinary can, the Diet Pepsi Skinny Can will contain a mixture of carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate, caffeine, citric acid, and natural flavor that the company describes as light, crisp, and refreshing."
Nice work, Eoin O'Carroll.