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Journal of No. 118

February 10th, 2011

Christian Science Monitor (blogger) launches well-deserved snark bomb. @ 12:12 pm

PepsiCo press release:

"In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17"

I luuuurve the CSM's take on it:

"Pepsi has redesigned its Diet Pepsi can as a tribute to attractive women, a group of people who have been historically underrepresented by carbonated-beverage-can shapes.

Like the ordinary can, the Diet Pepsi Skinny Can will contain a mixture of carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate, caffeine, citric acid, and natural flavor that the company describes as light, crisp, and refreshing."

Nice work, Eoin O'Carroll.
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Journal of No. 118